7 Marketing Lessons You Can Learn from Costco — and How You Can Use Them to Drive Loyalty and Sales

7 Marketing Lessons You Can Learn from Costco — and How You Can Use Them to Drive Loyalty and Sales By: Alexandra Sheehan It’s no surprise that Costco’s direct-to-consumer business model is successful. With its paid membership, the brand generates revenue BEFORE even generating a sale. But their success lies in more than just a healthy […]

Where Costco’s Membership Model Falls Short for Merchants

Where Costco’s Membership Model Falls Short for Merchants By Jasmine Glasheen Costco has an impeccable reputation. The company’s image for great customer service at low prices is so good, in fact, that many business-owners are stoked to realize that Costco has a Merchant Services Program dedicated to credit card processing–– after all, who doesn’t want […]

What Are the Average Credit Card Processing Fees That Merchants Pay?

What Are the Average Credit Card Processing Fees That Merchants Pay?  It goes without saying that every modern company needs to accept credit card payments. As the Wall Street Journal recently pointed out, credit cards capture the majority share of consumer dollars. In 2017, card payments accounted for 62.3% of consumer payments by dollars spent, […]

The Top 5 Payment Processing Trends Making Waves in 2019

The Top 5 Payment Processing Trends Making Waves in 2019 Running a successful business requires succeeding at a number of important steps. For starters, you need to pick the right product or service to provide. You also need to have the right marketing and advertising strategies in place to get the word out about your […]

The 3 Essential Things You Need to Know When Processing Credit Cards

The 3 Essential Things You Need to Know When Processing Credit Cards By Nicole Leinbach Reyhle The customer path to purchase is more complicated than ever and likewise, the journey to accepting, processing and ultimately protecting credit card payments is not straight forward, either. There are many variables that impact credit card payments and more […]

4 Noteworthy Technologies Making Waves in the Retail Space

4 Noteworthy Technologies Making Waves in the Retail Space By Melissa Gonzalez We are living in a unique time when we are witnessing technological advances are driving shopper expectations at record speeds. Consumers expect options and information at their fingertips; they expect personalized service, frictionless experiences and will reward brands and retailers that not only […]

Credit Card Machines 101: Understanding Payment Terminals (and How to Choose the Right One)

Credit Card Machines 101: Understanding Payment Terminals (and How to Choose the Right One) Whether you’re a new entrepreneur looking to set up your payment equipment for the first time, or a seasoned business owner shopping around for a new solution, having the right credit machine is critical. Aside from actually enabling to accept credit […]

Tennessee Supports Credit Card Processor Transparency

Tennessee Supports Transparency and so does Payment Depot Tennessee House Bill 547 requires credit card processors to include the aggregate fee percentage on monthly Statements.  At Payment Depot, We love this idea!  Our sales team always advises potential members to find their effective rate when shopping around.  To calculate this rate, pull out your old […]

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